Growth as a rule
A shell has a problem that a bone does not. It is mineral, it is dead once laid down, and it cannot be remodelled. Whatever the animal adds has to go on the open end, and everything already there stays exactly as it was.
That constraint has one solution, and the solution is a shape.
Why the spiral follows
If the animal is to keep the same proportions while getting larger, the shape it adds must be a scaled copy of the shape it has. Scaling a shape about a fixed point and rotating it is the only transformation that keeps a curve looking like itself, and the curve invariant under that combination is the logarithmic spiral, r = a·k^(θ/2π).
The single parameter k is how much the spiral grows in one full turn. Everything else — the overall size, the starting angle, which way it winds — is a choice of units and orientation.
This is sometimes called gnomonic growth, after the gnomon: the shape one add to a figure to make a larger figure of the same proportions. It is the reason the same curve appears in a ram’s horn, a snail, an ammonite, a hurricane and a spiral galaxy, and its appearance in all of them says only that all of them add material proportionally, which is a weak and true statement.
Recovering the parameter
Take the logarithm of the radius and it becomes a straight line in the angle, with slope log(k)/2π. So fitting a growth factor to a drawn spiral is ordinary least squares on log r against θ, once the angle is unwrapped so that it increases monotonically along the curve.
Done on a spiral generated at 3.2 per turn, it returns 3.2 to fifteen digits, with a worst residual of 2 × 10⁻¹⁵ in log r. That is arithmetic noise, and it is the right answer: a logarithmic spiral fits a logarithmic spiral exactly.
The value of that is not the precision. It is that the same machinery, pointed at a curve that is not logarithmic, returns a factor with a residual that is not noise — so the fit reports whether the model applies as well as what its parameter is.
The one free choice
The fit needs a centre, and a real shell does not have one marked.
The apex of a shell is a point on the animal, not the mathematical centre of the spiral, and locating the centre is itself an estimate. So the honest statement of a measured growth factor includes how much the answer moves when that estimate moves.
Getting the centre wrong by a quarter of the spiral’s radius — which is a gross error, far worse than anyone measuring carefully would make — changes the fitted factor by under a percent. That is worth knowing in both directions: it means a careful measurement is robust, and it means the measurement cannot be blamed for a discrepancy of a factor of two.
That second point is the one that matters for the nautilus question, where a factor of 2.14 has to be accounted for and the centre cannot account for it.
What the spiral does not say
The curve is a consequence of proportional growth and nothing more, so it carries very little information about the animal.
It does not say the growth was steady in time. A logarithmic spiral records the geometry of accumulation, not its rate, and a shell that grew in seasonal spurts traces the same curve as one that grew continuously.
It does not say the animal was optimising anything. Self-similar growth is what the result is from the simplest possible rule — add proportionally at the opening — and needs no optimisation to explain.
And it does not distinguish species, families or phyla. Everything that grows this way produces this curve, which is why the growth factor is a useful parameter and the shape is not.
Where the parameter does distinguish
The factor itself is informative, and that is the reason to measure it rather than to admire the curve.
A tight spiral with a low factor is a shell whose whorls stack closely; a factor of two or three per turn gives the familiar snail. A factor near seven — which is what a golden spiral has — produces a curve that opens so fast that after three turns the aperture is three hundred times its starting width, which is not the shape of any mollusc.
Measuring the factor therefore separates real shells from each other and from the constructions they are said to resemble, and it does so with a number that anyone can check on any drawn spiral.